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Communications Manager | Indiana Philanthropy Alliance ​ | Feb 2024 - Current

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As Communications Manager for IPA, I am responsible for supporting communications and marketing strategies, amplifying member news, managing social media channels, and overseeing website management. I play a crucial role in crafting and disseminating key messages to IPA members, ensuring consistent and effective messaging across all marketing/communications channels. I utilize my creativity, strategic thinking, and communication skills to drive member engagement, improve the member experience, and promote IPA's mission.

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Some of my recent achievements in this position include:

Assisting the Senior Director of Marketing and Business Intelligence with the creation and launch of a new website and brand refresh

Increased IPA's weekly newsletter open rate from 35% to 45% in three months

Improved IPA's social media presence, gaining over 1K followers since I joined and raising IPA's LinkedIn engagement rate from 2% to 5%

Enhanced the methods for tracking content engagement and aligning content goals with KPIs and IPA's 2025 strategic plan without expanding IPA's budget

Worked across departments to create a seamless process for organizing and managing IPA's content calendar

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Content Marketing Specialist | Valve + Meter Performance Marketing ​ | Aug 2023 - Feb 2024

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As a Content Marketing Specialist for the creative agency Valve + Meter, I wrote and enhanced online content for clients in various industries including healthcare, HVAC, commercial electric mowers and more. I also helped coordinate and manage large projects working with the writing team, account executives, and project managers.

Evaluated client business objectives and digital marketing goals to inform organic content implementation
Performed transactional keyword research
Wrote new SEO-friendly content along with white papers and case studies
Updated and optimized existing client content
Conducted content audits
Implemented on-page/off-page SEO strategies
Drove increased search visibility for clients through SEO tactics
Served as an in-house content creator and strategist
Focused on crafting compelling and engaging SEO-friendly content
Identified keywords for specific target audiences
Developed a deep understanding of clients and their industry
Implemented on-page SEO techniques to achieve Google page one rankings

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Lead Content Writer | Metonymy Media // DemandJump ​ |  Sept 2021 - June 2023

Note: Metonymy Media was Acquired by DemandJump

 

After working as an entry-level Content Writer for Metonymy Media and DemandJump, I was promoted to a Lead Content Writer role in March of 2022.  DemandJump’s Lead Content Writers were responsible for creating content for customer deliverables and leading a team of writers through a weekly cadence. Additionally, the Lead Content Writers worked closely with the Manager of Content Services, Content Project Manager, and company leadership to ensure customer satisfaction and achievement of value. The Lead Content Writers also worked closely with each other to manage the content service team’s collaborative efforts and professional development.

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You can view some of my additional Lead Content Manager duties below.

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Assist in developing corrective actions and Personal Improvement Plans for the Content Services team

Lead weekly workshops by providing feedback, direction, and insight to Content Writer performance

Manage assigned Content Writers (direct reports) to  support improved performance and  growth

Assist the Manager of Content Services in hiring decisions and on-boarding

Provide feedback and input on customer content strategies

Help set and manage individual goals for direct reports

Represent Content Services in customer kickoff calls

Provide creative direction for content strategies

Research to gain data and collateral for content

Organize writing schedules to meet deadlines

Edit customer content for both style and voice

Create content for a variety of customers

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Research & Branding Manager | iRiS Recruiting Solutions​ | June 2019 - Sept 2021

As the Research and Brand Manager for iRiS Recruiting Solutions, I oversaw designing marketing collateral, content creation, and social media strategies. In addition to this, I assisted the recruiting staff in candidate and client sourcing while managing various recruiting databases. When I started in June of 2019, I collaborated with company leadership to initiate a re-branding strategy. Before I was awarded this position, iRiS had outdated marketing collateral and a limited social media presence. I was hired to assist in developing a cohesive branding strategy to increase brand awareness and improve the company and staff's social media presence.

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Campus Coordinator | Ascend Indiana​ | Jan 2019 - May 2019

​As a Campus Coordinator for Ascend, I worked to build employment pathways to opportunities in Indiana for recent graduates and current students. My role was focused on building awareness and brand recognition on the IUPUI Campus, while also raising awareness of the employment opportunities that exist in Indiana. My prime directive was to illustrate how Ascend’s work on campus advocates for students and connects talented graduates to their dream jobs in Indiana. I worked with various student groups, but I placed special emphasis on coordinating with students at the Herron School of Art. As part of my efforts, I hosted several well-attended tabling events and provided general career advice over networking, resume writing, and interview preparation. The most widely-attended event I hosted had 20 students in attendance. 

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Student Academic Mentor & Office Coordinator | Bepko Learning Center​ Jul 2016 - Jan 2019

For two years I acted as an academic mentor for an introductory level Art History course. In this position, I facilitated collaborative sessions which helped my mentees better the understand course material, prepare for exams, and write their papers. My goal was to help students become self-sufficient learners. As a mentor, I dedicated myself to creating a fun, welcoming, and collaborative learning environment which allowed students to bond with one another and become more interested in the subject matter.

 

After I graduated from the Bepko Learning Center's mentoring program, I was promoted to the role of Academic Mentoring Coordinator. As a coordinator for the Bepko Learning Center, I directed teams of academic mentors and guided them throughout their mentoring careers. I personally managed a team of nine academic mentors who tutored a variety of different subjects. I also helped create and facilitate training for all other mentors alongside other coordinating staff.  Lastly, I helped organize and conduct interviews for new candidates, while managing the daily operations of the mentoring office.

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Mentoring Symposium 2017 - 2019

I presented and participated in the annual Academic Mentoring Symposium in 2018 and 2019.  For this opportunity, I represented the IUPUI Bepko Learning Center and presented our research on visual methods in mentoring practices to a panel of Academic mentoring professionals from colleges across the US. 

 

Academic Engagement Intern | Newfields Museum of Art May 2017 - August 2017

In this position, I worked with museum staff to help manage their summer camp programs.  While working at Newfields I wrote camp newsletters, created camp descriptions, and brainstormed new camp activity ideas.  I also assisted with various camp art projects and presentations. Lastly, I helped the museum staff organize lessons and facilitate instruction with the campers. My goal in this position was to inspire the campers to develop a passion for art and museums and to help provide an outlet for their creative energy.