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WRITING \\ DESIGN \\ branding
OVERVIEW OF My Work
broad overview of my work
Writing for saas, marketing, ecommerce, manufacturing, philanthropy and morE
As an experienced content creator, I've written all kinds of content for a wide range of industries. From highly-complex AI model monitoring platforms to high-end baby clothes, I've written about it all. Take some time, read through, and see what I can do!
philanthropy
What is IPA? IPA is the largest network serving philanthropy in Indiana. As a nonprofit membership association (also referred to as a philanthropy serving organization, or PSO) of and for Indiana's grantmaking community, IPA connects members to what they need to grow their impact by providing networking, educational, advocacy, and technical support. One timely piece I've written was an announcement related to recent policy developments regarding DAFs, and IPA's commitment to protect this charitable avenue.
Of course, writing is just a small part of my role at IPA––learn more about what I do as a communications manager here.
As communications manager for IPA, I was an integral part in promoting the 2024 Philanthropy Leads Conference. This involved developing visual content for the event including signage, social media graphics/videos, print materials, slide decks and much more. I also created media kits for every speaker, developed and wrote all session descriptions, designed and scheduled all ads for the event, and wrote several press releases. Outside of marketing this conference, I secured speakers and developed the concepts for two highly attended sessions: Strategic Communications: Elevate Your Content Game and Drop the Philanthro-Speak
What is DemandJump? DemandJump is a content strategy and SEO platform that empowers marketers to create helpful content that resonates and ranks. I worked at DemandJump as a lead writer where I assisted in managing the content team and focused on improving the DJ product, all while writing content that helped the brand grow.
Model monitoring and ai
What is Fiddler? Fiddler is an AI Observability platform that enables organizations to get ahead of model degradation and monitoring issues by building trustworthy, transparent, and understandable AI solutions. The content I created for Fiddler highlights the consequences of poor AI observability and shows the true power of their MLOPS solution. My favorite piece I wrote for them, "Model Monitoring Tools and Processes," currently ranks on page one of Google and was praised by the Fiddler team. I believe this sample shows my ability to grasp and explain complex topics effectively.
ecommerce and fashion Writing
What is Baby Beau and Belle? Baby Beau and Belle is an eCommerce heirloom designer that creates beautiful clothes for little ones on their most special days—from christenings, baptisms, birthdays, coming home outfits and beyond. My favorite piece I wrote for them, "Newborn Coming Home Outfit for Fall," currently ranks on page one of Google and brought in quite a few leads for the Baby Beau and Belle team. I had a lot of fun writing this piece and really got to be creative!
renewables and manufacturing
What is Firetrace? Firetrace manufactures reliable, cost-effective, automatic fire detection and suppression systems that can be installed in virtually any micro-environment, or small, enclosed space. My favorite piece I wrote for them, "Solar Farm Fire Protection," currently ranks in the first spot of page one of Google. Solar fire suppression systems are fairly new, and having a high-ranking piece of content has done much to raise awareness. The research for this piece was very interesting and writing about clean energy is a passion of mine!
HEALTHCARE and point-of-care ultrasounds
CULTURAL JOURNALISM
Although this is not marketing content, I really enjoyed my time creating this piece and discussing topics that are near and dear to my heart. I wrote this article when I volunteered as the Patch Mayor of Indianapolis as part of a cultural journalism campaign to highlight special places throughout Indianapolis. As part of this project, I interviewed the staff of the Kurt Vonnegut Memorial Library and discussed their community engagement efforts.
i do more than write...
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