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WRITING \\ DESIGN \\ branding
social // Video // newsletters
Cross-platform Storytelling
My goal as a content strategist is to create relevant and engaging content that resonates with the user and builds brand recognition across all channels.
video samples
social Post samples
IPA conference 1
ipa conference 2
St. Patrick's Day post
Sample of a motivational team post.
IPA conference 1
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newsletter samples
As the research and brand manager for iRiS Recruiting Solutions, I created newsletters for recruiters in various industries including: retail, CPG, and NETA. Check out one of the many newsletters I created below!
In addition to weekly news and events newsletters, I created a newsletter campaign to market the 2024 Philanthropy Leads Conference designed to energize IPA members and prospects. Since I started IPA has increased our weekly news open rate from 35% to 45%, with conference events emails holding a strong 50% open rate.
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